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I don’t want to pay for Hulu, but I’d pay for premium content on Hulu

Jonathan Miller, News Corp’s new Chief Digital Officer—whom I’ve had the pleasure of working with in the past first at AOL when he was CEO and I was Managing Editor of Netscape and then at Mahalo when he was on the Board of Directors and I was Editorial Director—said, according to Daily Finance, that he could see a subscription model for some of the TV shows and movies on Hulu. While talking about Hulu’s board meeting on Monday, again according to Daily Finance, he noted:

…in my opinion the answer could be yes. I don’t see why over time that shouldn’t happen. I don’t think it’s on the agenda for Monday [but] it seems to me that over time that could be a logical thing.”

Interesting.

I love Hulu as a way to catch shows that I missed when they were broadcast or as a means to catch shows I never would have watched on TV. Because of this usage pattern, if Hulu were to go to a pay model for all of its content, I would most likely stop using the service entirely.

That being said, if Hulu were to offer a “Pro” subscription account that offered all those shows commercial free and/or were to begin offering content from some of the pay cable channels like HBO and Showtime, I might just shell out the money. If shows like Showtime’s Weeds and HBO’s True Blood were suddenly available on Hulu as part of a subscription, I could finally cancel my hefty cable television bill and enjoy a more a la carte form of media consumption with all my favorite over-the-air network shows in HD via an antenna and all my other content served up by Hulu Desktop. Now that’s something to think about…

More here…

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