Unsubscribing from all the things

I really miss the heyday of RSS feeds. After running my own installation of Fever for years (which would periodically get bloated and I’d have to nuke it and start over) and then ultimately moving away from Fever after Shaun Inman discontinued support sometime last year, I’ve been using FeedWrangler, which I’m relatively pleased with.

Remember when you could actually find tons of useful options for locally hosted RSS feed readers back before we really cared about mobile phone support and reading the same feeds everywhere and Google Reader spoiled us all and then Google ruined our lives by shit-canning Google Reader? *sigh* Those were the good ole days of RSS. Amirite, Dave?

Anyhoot, my point is: RSS is great and I wish it were still as popular as it used to be with all the appropriate tools to support it. It allows you to subscribe to and be notified by all the things that you’d like to know about and you can easily skim through items you don’t care about in feeds.

This is extremely unlike the recent trend of email lists and subscriptions to emails… Where you have to open each one to mark it read. Where you have to click delete to make it actually go away. Where you have to religiously click UNSUBSCRIBE if you don’t want the emails reproducing like wet Mogwai who you fed after midnight.

Signal to noise ratio. That’s the problem.

There’s too much noise in modern society and not enough signal. Also, the plethora of signals available thanks to the commoditization of the internet mean that too often everyone is surrounded by microcosms of opinions that are just like their own. Everyone is stuck in their own little personally-nuanced echo chambers that distort our reality and make us think things like there is no way that guy could ever be President and tell themselves lies like “Oh he’ll never get sworn in. They’ll realize something illegal about him,” or “He didn’t even want to win. He’ll probably quit,” or “You know, he used to vote Democrat. Maybe this is all a ruse to get the Presidency and then he’ll get in office and actually be very liberal.” Yeah. Right.

So, yes, what I’ve veered into now is beyond just emails, and is actually inclusive of RSS feeds (if one doesn’t diligently subscribe to a variety of different voices to avoid the echo chamber effect), BUT emails are a key part of the commoditization of the internet. When we all first started blogging, it wasn’t about money. It was about having a voice in what was then a wild west of information. Now, it’s become a sea of advertisements. And they are all targeting you and tracking you and the majority of the emails that you receive (that aren’t from grandma or one of your coworkers who can’t convey what they want to in a text) are actually tied to the commoditized internet and are either trying to sell you something or pull you back in to read more things that they already know you like reading specifically so that your eyeballs will continue to see the advertisements they’ve sold alongside that content, which are also now presented based on things that they know that you’ve bought in the past.

And because of that: I highly recommend that we all unsubscribe from as many of the things as you can. Start with email lists. Start with deal sites. Start with Product Hunt. Start with Facebook. Start with your podcasts. Remove everything that reads or sounds too much like the thoughts you already have in your head.

Do that, and then start looking for other voices that are different. Don’t pick a lot of the same sort of different. Choose a variety. Read those for a week. Then add in a few of the ones that are more in line with what you already think. Have a healthy cornucopia of opinions and thoughts coming in. Then start your own blog. Or your own Twitter feed. Or however you think you can best broadcast what new thoughts you’re thinking from all that input and let’s start having some effective discourse again. Like we used to before we let ourselves be commoditized.


Also published on Medium.

About C.K. Sample III

I am a father, a husband, a blogger, a parrot owner, a pug owner, and the Chief Product Officer for YouEarnedIt. This site has no comments. If you want to talk to me, send me an @cksample on Twitter. If you like this post, feel free to buy me something off of my wishlist.
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