Sony ‘s Director of Hardware Marketing, John Koller, told Gizmodo that Sony is considering offering owners of current PSPs downloadable versions of their current UMD games should they decide to purchase a PSP Go. Koller told Gizmodo:
“We’re in the midst of putting together a good will program. We’ll be unveiling that soon [because] we actually think there’s a significant group that will be upgrading from the 1000…In the past, we’ve seen a 20-25% trade-up factor, and I assume that’s going to be the case here. We’ve modeled that. So we’re looking at a good-will program—a short term good-will program that would continue for years afterward.”
He then hints that this “good will program” would work similarly to the way the PS3’s Portable Copy system works. Portable Copy is a free system that makes portable video file copies of Blu-Ray disks for viewing on-the-go on the PSP.
Free conversion of UMDs to digital downloads for the PSP Go? It sounds like Sony just removed one of my major complaints about the PSP Go. Now, granted, it’s still more expensive than the regular PSP and the screen remains smaller, but I can see this move actually tempting several current PSP owners into upgrading. However, Koller also mentions that this new UMD transfer system is currently only in the early planning stages.
Dear John Koller / people at Sony:
If you’re listening, you need to do everything in your power to have this system fully planned and in place in time for the October 1st arrival of the PSP Go. To do otherwise is to unnecessarily undercut your sales due to both poor planning and poor execution.
UPDATE: 5 minutes after this post went live, Engadget posted about their chat with Koller about this “good will” program, although it doesn’t look like they gleaned anything different from what Gizmodo already reported.
PSP Go hands-on video
Aside: Joystiq got some more hands-on time with the PSP Go and recorded a video (embedded below) where they open and close the device repeatedly while holding it up against a regular PSP and the iPhone for size comparisons.