So, I saw this post this morning, noting that StumbleUpon is doing this new thing where you don’t need the toolbar. Except, I cannot find any evidence of this anywhere on StumbleUpon’s actual site, which still prominently says “Get the StumbleUpon Toolbar” and still says “Join and Download Now” when you are signing up for a new account.
Also, when I tried actually using this brand new feature on the site, it was clear that it was faking it and that it right now is just an advertisement for StumbleUpon. Maybe they are planning on going toolbar-less, but right now there is no way to sync the Stumbling you do using the web-bar (which in the URL is listed as /demo/) and it doesn’t recognize you even if you are logged in already as I was. Here’s some pictures to illustrate:
I mean, granted, StumbleUpon *could* be getting totally hammered as a result of this announcement and the web-bar is malfunctioning, but to me it looks like a couple of bloggers fell for a marketing pitch and mistook it for a new hot feature, thought they saw something they didn’t, didn’t really investigate thoroughly, and totally misreported what’s really going on. Take note that the last blog post on the official StumbleUpon blog is dated September 19th, talks about friends in StumbleUpon, and features a nice screenshot of the same old toolbar. That should be a strong hint.
UPDATE: By the looks of TechMeme, a lot of people got this story wrong by doing the “me too” thing.