Looks my most recent AppleMatters article is somewhat in sync with some of the bigger news sources:

You can stick this product in your ear | CNET News.com
The company’s line of in-ear headphones, priced from $99 to a breathtaking $500, have become the top status symbol accessory for the iPod, drawing approval even from Apple itself, which sells the devices in its retail stores.

Pretty cool.

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