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Audio broadcasting has a future?

Here’s my two cents on podcasting:

Wired News: You, Too, Can Be a Podcaster
In any case, podcasting still has a long way to go, given how many of its practitioners fumble with their equipment, bore their audiences and fail to produce regularly.

Yet many of those interviewed for this story think podcasting is at the heart of audio broadcasting’s future, especially given that recording technology is getting cheaper and podcasting technology will only continue to get easier to use. [emphasis mine]

Podcasters think that podcasting is important. Of course. But they think it is audio broadcasting’s future. There is a huge assumption here that audio broadcasting has a future. Maybe it has a small one, but the television, MTV, iPods, and the FCC have all but destroyed radio.

Podcasting is too time-consuming. Right now, it is faddy, because people who used to listen to talk radio and love talk radio, feel nostalgic and affectionate towards this shadow of a world gone by. It’s not new though. It’s old. It will eventually wane into a diminutive phenomenon like HAM-radio with a core group of fervent followers.

Audio in the form of something like ITConversations, where valuable content is redistributed in auditory form will continue to be an integral and growing part of the web. But, podcasting simply takes too much time and loses to HTML, which conveys information faster, and television and video, which have already virtually destroyed radio.

I could be wrong, but podcasting on the web feels very much like all-Flash sites on the web: it’s too non-internet-like. It’s too much like another form of media that the web is trying to absorb, but the actual media form it is imitating is either much better than it will ever be or dying and irrelevant for most people.